The team announced its celebrity face with a specially-curated TVC that highlights Uttar Pradesh’s cultural diversity from Varanasi to Mathura and shows Gambhir ready for a tackle attired in the UP Yoddha team colours.
Gambhir had shared the promotional video on his official twitter handle @GautamGambhir. The caption reads, “proud to be the brand Ambassador of U.P. Yoddha”.
क्योंकि अपनी Line लम्बी करने के लिए दुश्मन की Line पार करनी ही पड़ती है!!! Proud to be the Brand Ambassador of @UpYoddha #SaansRokSeenaThok #YoddhaHum #UPvKOL @ProKabaddi @StarSportsIndia pic.twitter.com/06tVoFgTE4
— Gautam Gambhir (@GautamGambhir) July 24, 2019
“During my whole life I have believed in the never say die attitude and I see the same in the UP Yoddha team which made me join the setup as the Brand Ambassador. I believe they know how to get up and fight back when the chips are down. I am hopeful that the team will go a step further this season,” said Gambhir on his association with the Pro Kabaddi League franchisee.