Star Sports, the official broadcaster of VIVO Pro Kabaddi Season 5 has reinforced its towering stature in Indian sports, by continuing to draw remarkable viewers during the inaugural week of the country’s most-watched Kabaddi tournament.
At the end of 13 games, the gross impressions are 376 million and the cumulative reach stands at 132 million (16.9%) is recorded across all genres, according to Star Sports Press release.
India’s flagship Kabaddi tournament has received a stirring response from both urban and rural markets with rural regions generating a reach of 90 million and urban markets contributing with a reach of 42 million.
Star Sports First, the free to air channel, accounted for 28% (36.3 million) of the total viewership generated during the first week of the tournament.
There has also been a significant increase across all core markets with Andhra Pradesh, Maharashtra and Karnataka registering a 40%, 34% and 52% growth in viewership respectively. Riding on the rising popularity of Star Sports 1 Tamil and Star Sports First channels, Tamil Nadu witnessed a 6-times increase in viewership while Uttar Pradesh doubled its viewership as well.
After 13 games, the league has rated 59% higher than the first 13 games average of Pro Kabaddi Season 4.
The League that took off on July 28th, is available live from 7:30 pm everyday on the Star Sports network, including the recently launched FTA channel Star Sports First, regional channel Star Sports 1 Tamil, in Kannada on Star Suvarna Plus, in Telugu on Star Maa Movies and Hotstar.
The final is scheduled for 28 October