After two successful seasons of cricketing frenzy with IPL, Vivo- the chinese smartphone manufacturer is all set to expands its horizon into other sports. And this time it is an indigenous sport that the brand gets associated with. Yes, the Star Pro Kabbadi League after 4 successful seasons will now be known as Vivo Pro Kabbadi League.
The announcement was made in Delhi in the presence of former Australian cricketers Matthew Hayden and Brett Lee. The Star India MD Sanjay Gupta, the previous title sponsor was also present and was delighted to announce the association. While addressing the media he said, “ We have given India its second sport. After four great seasons Pro Kabaddi Leage is ready and delighted to announce its first title association. It is Vivo.” For the last four seasons it was Star who owned the title for Pro Kabaddi League. “For first 3 years and 4 seasons we have retained the title. It was Star Pro Kabaddi League. We looked for an association that brings value on board. Vivo brings in that value,” he added.
Vivo officials were also pleased with the association. Kent Cheng, CEO, Vivo India said, ”Pro Kabaddi League has reached an incredible level. We are delighted with this association with Star and one of the most popular sports in India.” The Vivo has made a deal for five years and will integrate as on-air and on-ground sponsor. However, the value has yet not been disclosed.
The Pro Kabaddi League started in 2014 and has gone on to become one of the most popular sporting competitions in India. So far, it has featured eight teams representing 8 different cities of India. But the next edition of the Pro Kabaddi League is all set to feature 4 new franchises as the number of teams expands from 8 to 12. With this move, it will become the largest franchise-based sporting competition in India, surpassing even the Indian Premier League (IPL).
After Oppo, its Vivo who seems to be occupying the precious marketing space in Indian sports. With their last season of IPL, the chinese smartphone manufacturer now moves to Kabbadi. The brand with its sports sponsorship has been able to penetrate into Indian youth segment.