Platinum Heavy Duty Cement, a premium brand of the J.K. Organisation, announced the Indian Knockout King and Olympic Bronze medalist Vijender Singh as the new face of their brand.
“We found the perfect personality that defines brand Platinum in Vijender Singh, who is India’s most successful and reliable professional boxer. Undoubtedly, he is the toughest sportsman that India has today, suiting the product which in a short time has knocked out many established products in Rajasthan its State of Entry due to its sheer Grit, Toughness n Reliability,” said Dr Shailendra Chouksey of Udaipur Cement Works Ltd that produces brand Platinum.
Simultaneously Platinum Heavy Duty Cement announces its association with “Battleground Asia” as its Title Sponsor.
Platinum Heavy Duty Cement will be the title sponsor of the star-studded fight night ‘Battleground Asia’ that will feature the double title fight between Vijender Singh and China’s no.1 boxer Zulpikar Maimaitiali.
Vijender Singh who remained unbeaten since his debut in professional boxing has fought 8 bouts, last one being against former World Number 1 boxer Francis Cheka from Tanzania, where he defended his title. Vijender clinched on to his first title, in July 2016, against Kerry Hope of Australia, becoming the WBO Asia Pacific Super Middleweight Champion. In total Vijender has fought 8 bouts with 7 of them being won by Knock-out. He has 30 rounds under his belt, and he is now ready to fight for a double-title fight at the ‘Battleground Asia’ against China’s No. 1 boxer Zulpikar Maimaitali
Speaking on this association knockout king Vijender Singh said, “I am happy to be a part of this association, it’s great that I will be representing them. I respect the fact that Platinum Heavy Duty Cement, a part of JK Organisation, has made a great progress in such a short span of time. Platinum Heavy Duty Cement has taken into consideration the discerning needs of the consumers of Rajasthan with their highest quality standard cement, which is a great step towards building of the infrastructure of our country. I would like to thank Platinum Heavy Duty Cement for also association with my double-title fight on the 5th of August. I am completely prepared and trained to give in my 100 percent.”
On associating with Platinum Heavy Duty Cement for the fight night, Neerav Tomar, Promoter, IOS Boxing Promotions, said, “I am glad that JK Organisation is now a part of our fight night. We hope this association goes on in the long run. I thank them for their support and association.”
‘Battleground Asia’, will also feature other elite boxers of India promoted by IOS Boxing Promotions, Akhil Kumar and Jitender Kumar former Olympic Quarter finalists will make their pro-boxing debut, along with Neeraj Goyat, Pardeep Kharera, Dharmender Grewal, Kuldeep Dhanda and Asif Khan. ‘Battleground Asia’ will see after a gap of nine years, India’s finest boxers, knockout king Vijender Singh, Olympic Quarter finalists Akhil Kumar and Jitender Kumar in the ring together. The three stars will for the first time be seen together in the professional ring.