Mumbai-based mobile gaming company Nazara Games has signed a three-year contract with IPL team Royal Challengers Bangalore to launch an IPL cricket mobile game that will feature Virat Kohli, among other cricketers from the team. The game, which will focus on monetisation through in-app purchases, is targeting 50 lakh downloads in the first one year.
The Virat Cricket Challenge app provides a fast-paced batting experience that will let you play as Virat to make your mark by tackling several batting challenges in our “Massive Challenges mode!” The game has a very simple and intuitive tap controls with 2 shot types, Loft and straight drive. Players can easily climb the leaderboards in a no-nonsense “Endless mode” and show off their batting prowess. The game comes with a brilliant “Big-head” mode for all the die-hard fans world-wide! Along with its gorgeous 2D graphics to immerse the players in the atmosphere of the sport! The information is shared by the company on Nazara.com
“Deftouch Design is the external developer that we headhunted, around the same time RCB wanted to get into a gaming partnership plan. There are 60 levels in the game. We have taken 10 celebrations of RCB in IPL and we have selected six innings of Virat from each IPL and created 60 levels which is the careers progression mode,“ Economic Times has quoted Mr Manish Agarwal, CEO of Nazara Games.
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In the game there are two main modes i) a tournament mode where the end user competes with other gamers and the objective is to aim for the top ranks on the leaderboard to win official RCB merchandise. The second mode is a career mode which celebrates 10 years of RCB in IPL. The game will consist of a full IPL tournament and weekly tournaments. The top 1,000 winners on the leaderboard will win exclusive merchandise from RCB that is signed by cricketers. “We will start by introducing Virat Kohli, after which we will bring in Chris Gayle and other personas into the game,“ said Mr Agarwal.
The associates who are launching the app expect to monetise in the long run largely from Indians abroad. They are aiming to make the app a self-funded model that doesn’t affect their cash reserves and gives them some kind of monetisation through ad networks. While Indian markets will be the catchment area, from the ad monetisation point of view, cost per thousand impression rates will be higher in the international markets.
After the player profiles, there will be a version where player on app can challenge somebody and then in the third version, two gamers will be able to play together and so on. In the long run, RCB is also eyeing esports tournaments through their partnership with Nazara.
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