Pokemon GO hits $5 billion in Total Revenue; Ninatic now celebrating #PokemonGO5YearAnniversary! Pokemon GO, the Augmented Reality mobile game by Niantic and Nintendo that was released five years ago, has crossed $5 billion in total revenue. The game that was launched in 2016, instantly exploded in popularity worldwide, reaching 500 million downloads in less than three months, and was the fastest to generate $500 million in revenue.
Thank you to every single Trainer who joined us in exploring the world in search of Pokémon! We’re glad to have made some amazing friends and memories along the way. Here’s to you, Trainers! Happy #PokemonGO5YearAnniversary! pic.twitter.com/KzNlPSklzW
— Pokémon GO (@PokemonGoApp) July 6, 2021
According to Sensor Tower, “Pokemon Go remains the clear leader in the Geolocation AR category globally, picking up $641.6 million in the first half of 2021. That puts it above titles such as Dragon Quest Walk from Square Enix, which has accumulated $261 million so far this year, and Jurassic World Alive from Ludia. H1 2021 also represents Pokémon GO’s best-ever start to a year, with revenue up 34 percent from H1 2020 and up 130 percent from H1 2017.”
The report further suggests that the United States has been the most profitable market for the developers as Pokemon GO generated more than $1.9 billion in the USA alone which is 36.6% of their total revenues. Japan and Germany rank second & third with 32 and 5.4 percent contributions respectively. $2.7 billion of total revenue came from Google Play Store while $2.4 billion came from Apple’s App Store.
Pokemon GO has recorded 632 million downloads worldwide till date where the USA is leading with 115.5 million which is 18.3 percent of total downloads. The USA is followed by Brazil & India ranking second & third respectively. 487 million total installs came from Google Play Store whereas the App Store has recorded 144.8 million downloads or approximately 23 percent of the total.
Initially, the game was somewhat criticized for slow updates & lack of innovation. However, over the past few years, the developers have outdone themselves by introducing captivating new elements in the game, especially during the challenge it faced at the time of the COVID-19 outbreak that hindered the gameplay that focuses on outdoor gameplay & exploration. The developers had quickly upped their game by adding more stay-at-home gameplay options & ended up making 2020 their biggest year ever by making $1.3 billion globally.