Poker sports in India is all set to be intensified with a new ₹ 30 crore online brand.
The largest global online poker company PokerStars is planning to invest ₹ 20 to ₹ 30 crores on its expansion in India, business daily Economic Times has reported. The company thus will become the largest investor for poker sports in India, providing a big boost to the sport and an intense competition to Raj Kundra’s Viaan Industries-owned Indian Poker League and the Adda52-Amit Burman joint venture Poker Sports League.
PokerStar is owned by the $5-billion The Stars Group. The market experts believe the cash-rich company in long run may edge past Indian Poker League and the Poker Sports League.
“There are about 4-5 million poker players in India at the moment and the market has great potential to grow,” Ankur Dewani, CEO of Sachiko Gaming, was quoted as saying by the Economic Times. Sachiko Gaming operates PokerStars in India.
Dewani, without specifying any numbers, has said that PokerStar will be the largest investor for poker in India.
The company plans to introduce Sunday poker tournaments, in the coming months, for India-specific players with up to ₹1 crore prize money for each tournament. The company also plans to invest in marketing and awareness about the sport.
PokerStars’s business plans in India also includes the launch of an online poker school and provide free feature videos and tutorials.
“The online poker market in India is unlikely to be bigger than ₹250 crore at the moment. In the next three to four years, by 2021 or 2022, we should cross the Rs 1,000 crore mark,” Dewani added further.