Prasana Krishnan, Yannick Colaco join Dream11 core team

Prasana Krishnan,Yannick Colaco,Dream11,National Basketball Association,Sony Pictures Network India

Broadcast and sports industry veterans Prasana Krishnan and Yannick Colaco have joined the Dream11 core team.

Krishnan in his last innings has been the Business Head (Sports) in Sony Pictures Network India. Colaco earlier this month has stepped down as the vice-president and Managing Director of the NBA (National Basketball Association) India.

The duo with them brings immense experience in the field of broadcast and sports business. While two seasonal professionals have taken charge of their respective Dream11 duties, the gaming company is expected to formally announce the joining over the next couple of days.

Prasana as in charge for sports content acquisition has played a key role in transforming the sports broadcasting business for SPNI and strengthening the network’s position as a formidable player in one of the most competitive broadcasting markets in the world. He was the driver for the acquisition of marquee sports properties and the development of content to boost and grow SPN’s sports offerings.

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He has also been instrumental in adding the Tokyo 2020 media rights for the Indian territory to the SPNI sports basket.

Colaco had spearheaded the growth for the NBA in India, expanding the distribution of NBA games to more than 350 live NBA games each season on SONY TEN 1, SONY TEN 3 and SONY ESPN, including 78 games with Hindi commentary and the introduction of live games that air prime time in India. Colaco led the NBA’s retail presence in India, expanding the  NBA merchandise to more than 750 retail stores nationwide besides the NBAStore.in.

Colaco was also responsible for NBADream11 partnership to launch the official NBA daily fantasy game, which is projected to have more than 1.5 million registered active users by the end of the season.

Set to be India’s first gaming company to enter unicorn club, Dream 11 earlier this month has made major strategic and brand tie-up with the Board of Control for Cricket in India and WhatsApp earlier this month.

Hong Kong-based hedge fund Steadview Capital was reported to be betting more than $100 million (₹710 crore at the current exchange rate) on the fantasy gaming start-up.

The investment would likely value Dream11 at anywhere between $1.3 billion and $1.5 billion post-money, one of the people cited above said on the condition of anonymity. Privately-held companies valued at more than $1 billion are considered unicorns.

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