Premier League : Barclays renews the banking partner deal

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British banking firm Barclays has extended its sponsorship deal with the Premier League by three years, prolonging its lengthy association with the soccer competition until 2022.

England’s top flight has agreed a US$40.5 million deal to renew its partnership with the financial company, which ended its title sponsorship deal with the league in 2016.

The agreement, which represents an increase of around 15 per cent on the previous deal, extends one of the longest-running partnerships in British sport, and was put before Premier League clubs at a meeting earlier this week. Over the last 15 years Barclays have enjoyed a great partnership with the Premier League as their title sponsor, and banker, and they will continue the relationship by agreeing to become the Banking Partner of the Premier League until the end of the 2022.

The Premier League currently receives over US$129 million per year from commercial partners, and is set to generate over US$6.4 billion in domestic TV revenue over the course of the coming three-year rights cycle, with a new broadcast deal starting next season.

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