The Premier League is considering its own streaming services, which the British media has termed as ‘Netflix of Football’. The mooted OTT platform will reportedly increase the Premier League rights value three fold.
If Premier League implements the proposal to have its own streaming service on the line of UEFA, the service might be first tested in Singapore where the top flight English football league has opened its office last month.
The Premier League is reportedly looking for avenues to boost revenues following a fall in its domestic media rights value. The aggregate rights value from the Sky, BT Sport and the Amazon deals has come down from £5.1 billion to £4.6 billion for the three-season cycle from 2019-20 to 2021-22, according to a sportspromedia report.
The Premier League move may reportedly push the broadcast rights value up to £10 billion a season.
The speculation about the Premier League OTT platform is rife after former Crystal Palace chairman Simon Jordan has said that the league might copy the National Football League’s model and develop an in-house service to increase revenue.
“In my view, the Premier League has the opportunity to become a broadcaster in its own right and dwarf the revenues it currently gets,” said Jordan. “I’ve spoken about the Premier League becoming the ‘Netflix of football’, i.e., the video on demand platform that controls its own product.
“If you had 100 million subscribers on ‘Premier League TV’ like with Netflix at UK£8 a month, you’d be bringing in UK£10 billion a year, not UK£8.7 billion every three years like the current deal does.”