Premier League Live : Chelsea unveils new kit with new sponsor

Chelsea have unveiled their new home kit for the 2020-21 season with new shirt sponsor Three, which they will wear for the first time tonight against West Ham.

The Blues have linked up with the telecommunications giant who will sponsor the men’s first team, women’s team and academy sides for the next three years, taking over from Yokohama Tyres.

Chelsea’s traditional blue kit is also inspired by London’s long association with master tailors.

“Chelsea’s 2020-21 home kit brings a touch of Savile Row to Stamford Bridge by blending the latest in athletic innovation with the finesse of fine London tailoring,” the club said in a statement.
 
Blues striker Tammy Abraham said of the new kit “The kit is really, really smart – very Chelsea… You can see the story behind the kit with how it looks and all the little touches that remind you of a good suit.”

Nike’s Scott Munson, VP, Nike Football Apparel said: “We paid tribute to the work of these skilled tailors with the use of bespoke details and trims to create a really crisp aesthetic, which complements Chelsea’s uniquely stylish identity.”

Blues fans can get a first glimpse when their side take on the relegation-threatened Hammers at the London Stadium on Wednesday

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