English top-flight soccer club Everton has unveiled its first home kit from new technical partner Hummel – fusing innovative, environmentally-responsible production methods with a design incorporating the Club’s iconic Z-Cars anthem.
The 2020/21 Everton home kit is available now via evertondirect.com
Everton had announced a three-year kit deal with Danish sportswear brand Hummel in the month of May, deal is reportedly worth as much as US$12.25 million per year. As the club’s technical partner, Hummel has create the kits for men’s, women’s and academy squads, as well as the coaching and Everton in the Community staff.
The agreement represents a club record for the technical partnership category and sees Everton more than double the US$3.26 million annual fee they receive from their expiring contract with English brand Umbro.
The new 2020/21 home kit will include Hummel’s iconic chevrons across the shoulders and sleeves of Everton’s famous royal blue jersey for the first time.
The kit pays tribute to the Club’s iconic Z-Cars anthem with an image of the song’s soundbar expanded and embossed diagonally across the shirt. Finished with slick blue and white piping on the sleeves and a round neckline, the look of the shirt is clean and minimalist.
The traditional white shorts feature the hummel chevrons in blue contrast on the outer leg. The kit is completed with white socks complementing the rest of the strip with blue chevron detail on the front.
In a first for both hummel and Everton, the traditional long sleeves on the goalkeeper’s shirt will be replaced with short sleeves. The goalkeeper’s jersey, which has seen design collaboration with the Club’s keepers, will also be available in youth sizes. Its bright, bold colours complement a graphic depicting the sound waves of high-tempo dance beats, reflecting the speed and intensity of a Premier League