English top-flight soccer club West Ham United have signed a long-term extension to their kit deal with UK-based sportswear brand Umbro. West Ham is currently 17th in the Premier League points table and are fighting battle of relegation with 27 points.
As part of the deal, Umbro will continue as the Premier League club’s official technical partner, supply playing and training kits for their men’s, women’s, and youth teams, as well as provide leisurewear for players and supporters.
The financial details and terms have not been disclosed, but the previous contract, signed only in May 2019 and due to run until the end of the 2022/23 season, was reportedly worth UK£5 million (US$6.2 million) per year.
Karim Virani, West Ham’s chief commercial officer, said: “The enhanced agreement represents the club’s continued commercial strength off the pitch, which ultimately is for the benefit of things on the pitch. The new agreement places it amongst the biggest in football in this country.”
Sam Lucas, Umbro’s head of sports sponsorship in the UK, added: “This further extension is really exciting news for Umbro and we’re proud to extend our agreement with the club. Our partnership continues to be built on the synergies between our Umbro brand and West Ham United as such an iconic football club.”
Umbro has been the club’s official kit supplier since the start of the 2015/16 season.