Premier League MD lauds rise of professional football in India

Premier League MD Richard Masters lauds rise of professional football in India - InsideSport

Premier League managing director Richard Masters has lauded the rise of professional and recreational of football in India.

Masters, speaking at The Football Movement in Mumbai, has said the “India football is ready to take great strides forward”.

The third edition of The Football Movement kicked off in Mumbai at Taj Santacruz on Thursday. The UK Department for International Trade together with the Premier League and India On Track brought the top stakeholders together to discuss on ‘Commercial Sustainability and the Growth of Football in India’.

On Day 1, Premier League Managing Director Richard Masters made the keynote address setting the tone for the day’s proceedings. Masters then joined Kushal Das, General Secretary, All India Football Federation, Stuart Larman, Director of MA Development Department at Asian Football Confederation in a session moderated by Vivek Sethia, India On Track Founder and CEO discussing how to make football commercially viable in an emerging market like India.

The Premier League Managing Director said, “We are here because we fundamentally believe that football, recreational and professional, is on the rise in India and is ready to take great strides forward.” Masters firmly believed in the potential of India. “The focus of this year’s Football Movement Conference is commercial sustainability for Indian football which, at its heart means doing the right things, day in day out, sustained over a period of years to build a strong and reliable supporter base for domestic professional football and a pipeline of Indian players ready to become their heroes,” Masters added.

Premier League legend Nemanja Vidic and Premier League’s India brand Ambassador Ranveer Singh will share the stage Friday for an energetic feature session.

Serbian star Vidić has, meanwhile, said that “the Indian football at the moment is going through an exciting time. Today, I not only witnessed a passion for the Premier League but also saw how stakeholders in India are working to create a positive impact”. Vidić was surprised by the 40 odd Premier League and Manchester United fans, who sung a welcome song to the delight of the European star.