The Premier League has launched its own official YouTube channel and has already racked up almost 150,000 subscribers in 48 hours.
The channel launched with goal compilation videos from each of the league’s 27 seasons, while every one of the 20 clubs also had its own video featuring memorable goals from their time in the top flight, Premier League has stated in a Press release.
The channel is set to host a range of exclusive and unique videos, which the Premier League says will reflect the “exciting and competitive nature” of the competition.
Premier League has also shared a promotion video on its official twitter handle @premierleague to announce the launch of the YouTube channel.
Bespoke content ✅
— Premier League (@premierleague) August 6, 2019
The new Premier League season gets underway on August 9 and the channel will seek to build excitement around fixtures, looking back on standout moments from previous meetings between teams.
Archive footage will also feature, showcasing highlights of key players and matches over the years. The channel will provide a platform for the rights-holder to showcase league-wide and club-focused initiatives, as well as work carried out by academies and community teams.
In February 2018, Manchester United launched its own YouTube channel, having previously been the only club in the division not to have an official presence on the video-sharing website. The channel has since amassed over 1.8 million subscribers, showing the appetite for Premier League content on the platform.