Pro Kabaddi: Herbalife inks Nutrition Partner deal with Haryana Steelers

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Herbalife Nutrition India will be the official Nutrition Partner of Pro Kabaddi team Haryana Steelers. The leading global nutrition brand’s India arm,  Herbalife India has inked a deal to be the Principal Sponsors of the JSW Group-owned Pro Kabaddi team.

Herbalife India on its maiden appearance in kabaddi will provide nutritional science and technology to Haryana Steelers.

VIVO Pro Kabaddi League team, Haryana Steelers have today (Monday) announced a multi-year partnership with global nutrition and weight management brand Herbalife Nutrition. The Haryana Steelers thus become Herbalife’s first ever association with a Kabaddi franchise and sports team in the country.

Herbalife as the official nutrition partner of the Steelers will provide the team with nutritional supplements, professional advice and technology based on their years of research to elevate the performance of the team.

Ajay Khanna, Vice President and Country Head, Herbalife Nutrition India commented, “We are very excited about our partnership with the Haryana Steelers. Kabaddi is rooted in India’s landscape and it is great to see the sport gaining strength and recognition. Our vision is to make the World Healthier and Happier, and we are proud to be able to share our vision, to make a difference in a sport that exemplifies Make in India.”

“We are delighted at partnering with Herbalife Nutrition for the upcoming season. The organization has had a long tradition of focusing on creating a healthy lifestyle, a vision, we as a sports team, believe in. They’ve also associated with teams like LA Galaxy and some of the world’s top athletes. And the fact that Steelers will be the first sports team in India to be on the roster of Herbalife makes the association even more special,” Haryana Steelers CEO Mustafa Ghouse said.

The global nutrition giant has previously partnered with Indian sportspersons, Virat Kohli, Mary Kom and Manika Batra amongst a host of others.

The Steelers commence their season 6 campaign against Puneri Paltan at Chennai today (Monday) and continue on to their home leg, where they play Season 5 finalists Gujarat Fortune Giants on Saturday, October 12. That game will be followed by games against UMumba (October 13), Puneri Paltan (October 14), Jaipur Pink Panthers (October 16), UMumba again (October 17) and end their home leg against Delhi team, Dabang Delhi on October 18th.