Kirloskar Brothers Limited (KBL), India’s leading pump manufacturers, will again co-sponsor the Puneri Paltan in the 6th season of the Pro Kabaddi League (PKL), which will be held from October 5, 2018, to January 6, 2019. The company, which co-sponsored the Paltan in the last season in 2017, will thus be reaffirming the brand association with the team.
Anurag Vohra, India Business Head, KBL announced the partnership at a ceremony in Pune on today (Wednesday).
“We are extremely delighted to again co-sponsor the Puneri Paltan team for the second year in a row. We feel honored to be associated with the traditional Indian sport. There is a large similarity between KBL and Kabaddi. KBL, this year, is celebrating its 130 years of existence and the advent of Kabaddi as a competitive sport can also be traced back to the early 20th century,” said Vohra.
“Kabaddi is a sport that requires a lot of strength, intelligence, speed, and strategy. KBL products are also known in the market for their reliability, durability, performance, and innovation. Both embark a sense of ‘Make in India’ feeling and yes, both are representing Pune on the global stage. Kabaddi has made its foray into the international arena and so has KBL with 8 plants in India and 7 plants abroad. We are confident of a stupendous performance of the Puneri Paltan and wish them all the best.”
Vohra also pointed out how the popularity of the PKL is growing year on year with the franchise garnering the second highest viewership in the country after cricket and how PKL is one of the primary rural games to garner fame in urban areas as well.