The Pro Volleyball League has made an impressive start in terms of fan support on broadcast and digital platforms. The first week of the inaugural Pro Volleyball League has recorded 14.3 million viewers television and 1 million fans on digital medium. The first seven matches have spiked an average reach of 2.9 million.
The league is launched by Baseline Ventures in association with the Volleyball Federation of India. The first edition, which got underway at Kochi on February 2, now shift to Chennai for the latter part will move to Chennai for the second leg starting on 16th February.
Calicut Heroes versus U Mumba Volley tie on February 5, Tuesday, has scored the best ratings in the league so far with 328,000 impressions. The average per game impressions and time spent stands at 237,000 and 11 minutes respectively.
Volleyball fantasy game built by league’s partners MyTeam11 has made a consistent growth in daily users. With the encouraging response, the company has doubled the fantasy game prize pool from ₹ 50 thousand to ₹ 1 lac.
“The impressive viewership numbers are a validation of our efforts for a sport like a volleyball which is so spectator-friendly. The on-ground response we got in Kochi was also very heartening. The early signs are encouraging and will push us to work harder,” said PVL CEO Joy Bhattacharjya.
SPNI chief revenue officer, distribution and head sports business Rajesh Kaul adds: “The response from the inaugural PVL is in line with our expectations. Audience engagement has been very high both on-screen and on-ground as well, with over 14 million viewers across India tuning in to Sony Six and Sony Ten 3 channels to watch PVL so far. While the sport has always had a strong following in the South, it is exciting to see markets like Assam. West Bengal, Gujarat, and Haryana also showing great interest. This is a clear indication of the widening interest amongst audiences for multi-sports, which has been a key focus area for us to build the sporting environment in the country.”
The second leg of the PVL starts tomorrow (Sunday) in Chennai at the Jawaharlal Nehru Indoor Stadium with hosts Chennai Spartans taking on U Mumba Volley. The matches are broadcast Live and Exclusive on Sony Six and Sony Ten 3 and with simultaneous streaming on Sony Liv. The live broadcast on the match days starts from 6:50 pm.
Sony Pictures Networks India (SPNI) is the official broadcast partner of PVL which is being broadcast Sony Six and Sony Ten 3 channels apart from the live streaming on SonyLIV.