India’s professional volleyball league – Pro Volleyball – has roped in digital payment app RuPay as the title sponsor for the inaugural season.
RuPay, the National Payments Corporation of India digital payment platform, has acquired the title sponsorship rights of India’s franchise-based professional volleyball league – the Pro Volleybal. RuPay will be the league’s Title sponsor that takes off with six franchises from six different cities, the league organisers have stated in a Press release.
Expressing his delight on this association, RuPay Sr VP Marketing Kunal Kalawatia said “RuPay, is the preferred card for 60 cr Indians and 1100+ banks issue a RuPay Card today. Volleyball is a great team sport and already played across the length and breadth of the country. Like RuPay powering the Digital payments initiative, we believe that Pro Volleyball league will bring this sport to the forefront and connect the nation with a common spirit. With RuPay Pro Volley Ball League we want to celebrate the power of a young & healthy India.”
Talking about the development, Tuhin Mishra, Co-Founder & MD, Baseline Ventures, said, “We are delighted to have RuPay come on board as the Title Sponsor of the league. It is great to see that RuPay has invested in a sport that is fast-paced, exciting and perfectly matched for our young and dynamic nation. The Pro Volleyball League aims to start a volleyball revolution to match the digital India revolution that RuPay is leading. And to help us in this endeavour, we couldn’t have found better partners than RuPay.”
Welcoming RuPay on board, Mr. Ramavtar Singh Jakhar, former India International player and current Secretary General, Volleyball Federation of India said “We wholeheartedly welcome RuPay on board of PVL. It’s heartening to see such a prestigious brand which is also the pride of our Nation to support a truly grassroot mass sport such as Volleyball. We are sure it will be a great association.”
The National Payments Corporation of India (NPCI) is an umbrella organisation for operating retail payments and settlement systems in India. The Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) initiative provides a range of services like the National Automated Clearing House (NACH), Aadhaar Enabled Payment System (AePS) Immediate Payment Service, (IMPS), Unified Payments Interface (UPI), Bharat Interface for Money (BHIM), BHIM Aadhaar, National Electronic Toll Collection (NETC) and Bharat Bill Pay. A flagship product of the NPCI, RuPay was made the card of choice for the Pradhan Mantri Jan Dhan Yojana.