Procter & Gamble and the Tokyo 2020 Organising Committee for Olympic and Paralympic Games have closed a sponsorship deal that grants the brand Gold Partner status for the Paralympics.
The Tokyo 2020 Organising Committee of the Olympic and Paralympic Games has announced today (Friday) that the Procter & Gamble Company (P&G) will be a Tokyo 2020 Paralympic Gold Partner in the category “Personal Care and Household Products”. Its addition brings the total number of Tokyo 2020 Paralympic Partners to 57.
By becoming a Tokyo 2020 Paralympic Gold Partner, the highest tier of the domestic sponsorship programme, P&G will provide valuable support to the successful delivery of the Tokyo 2020 Paralympic Games.
Tokyo 2020 President Yoshiro Mori welcomed P&G’s participation, commenting, “We will be welcoming P&G as a Gold Partner of the Tokyo 2020 Paralympic Games. As a Worldwide Olympic Partner since 2010, P&G has supported the Olympic Games as well as the athletes and their families. I am delighted we will have their support as we work together towards the Tokyo 2020 Paralympic Games that we hope will provide a boost to the entire Paralympic movement.”
Stanislav Vecera, CEO and President, Procter & Gamble Company Japan, commented, “It is a great honor to be involved with the Tokyo 2020 Paralympic Games as a Gold Partner. Promoting diversity and inclusion that aims to respect and leverage individual differences has long been a focus of P&G’s management strategy. In order to contribute to the Olympic and Paralympic Games Tokyo 2020 and help promote an inclusive society, P&G Japan will support both Olympic and Paralympic athletes and their families through our “Official Sponsor of Moms” campaign.
The Olympic sponsorship programme is divided into four separate categories, with the IOC’s The Olympic Partner (TOP) programme constituting the very highest level of Olympic sponsorship. The Worldwide TOP Partners who support the Olympic Games Tokyo 2020 are Coca-Cola, Alibaba, Atos, Bridgestone, Dow, GE, Intel, Omega, Panasonic, Procter and Gamble, Samsung, Toyota and Visa.
The three remaining categories are designated for domestic sponsors. The highest domestic tier comprises Gold Partners, the second tier consists of Official Partners and the third tier is made up of Official Supporters. Domestic sponsors will also be core components of Tokyo 2020’s Marketing Programme, and until 2020 they will be indispensable partners both for the successful delivery of the Tokyo 2020 Olympic and Paralympic Games and as partners of Japan’s Olympic and Paralympic teams. Accordingly, they will be accorded the rights to use Tokyo 2020’s Olympic and Paralympic designations and imagery, including emblems, mascots and slogans.
Tokyo 2020’s 57 Paralympic partners include the six Worldwide Olympic Partners Atos, Bridgestone, Omega, Panasonic, P&G and Toyota as Tokyo 2020 Paralympic Gold Partners.