French Ligue 1 side Paris Saint-Germain has announced partnership with Desports to tap into lucrative Chineses markets and further its global development.
As part of the deal, the Asian sports marketing agency will manage and market PSG’s sponsorship and licensing rights in China and Hong Kong for three and a half years from January 2018.
The exact financial terms of the deal were not disclosed however PSG has stated that it is a multi-million euro deal.
PSG president Nasser Al-Khelaïfi said, “We started the Paris Saint-Germain project over six years ago. This partnership is an additional proof that our plans are coming to fruition, especially within a very dynamic, exciting Chinese market.
“We have strong, bold ambitions presence in China, a great country and a crucial market for the club. Partnering with Desports is a major step we are taking to reach more fans and secure more sponsors and revenue streams in this country, which is becoming more and more passionate about football. Our first experience of the region was when we toured China and Hong Kong during the summer of 2014 and we look forward to further increase our presence in Asia in the coming months.”
PSG are the most popular French football clubs in China with a presence on Chinese social media platforms WeChat, Weibo and Maopai, and more than 1.3 million online followers in the country.