Massively successful online multi-player game PUBG Mobile (PlayerUnknown’s Battlegrounds) has launched its first ever TVC in India with its ongoing efforts to supplements its already spiking user base in the country.
The campaign, a first ever for a mobile game in India, comprises of 2 TVCs. One focuses on the new exciting Sanhok Map released last month as part of its much anticipated major updates while the other one on the gameplay of the most famous video game in the Battle Royale genre.
PUBG’s latest TV campaign has been strategically timed to hit the audience during the ongoing festive season.
The video lands right in the middle of the chaotic combat in Sanhok PUBG MOBILE’s all-new map. The TVC presents the nail-biting aura of combat through stellar explosions and life-like battle scenarios in the Battle Royale game that has taken India by storm.
The TVC is currently being aired on a host of Hindi and English movie; infotainment; English entertainment; Hindi music and English music channels including HBO HD, Star Gold, Sony Mix, VH1, Comedy Central, Discovery Channel, Star Movies etc. among other few.
In addition to the inaugural TVC, PUBG MOBILE is all set to sponsor some of the biggest feature presentations for the calendar year. The upcoming and much-awaited movies including Thor Ragnarok, Justice League and Gold Starring Akshay Kumar is set to be powered by PUBG MOBILE, for their national premieres. The game has also confirmed its sponsored spots for ‘High Altitude Warrior School’ and ‘Moonbound’ on Discovery Channel.
PUBG Mobile also organised its first nal tournament in India – PUBG MOBILE Campus Championship 2018 held between September 26 to October 21. Popular Chinese smartphone brand cam on board as the title sponsor for the ₹50 lakhs ($70,000) prize money purse event.
PUBG Mobile, developed by Tencent Games and PUBG Corp., is based on popular battle-royale genre video game PlayerUnknown’s Battlegrounds that was originally launched for PC and Xbox One. The action-packed gameplay sees up to 100 players parachute onto a remote island to do battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.