PUBG MOBILE reaches landmark 10 million daily active users milestone

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Highly popular mobile game PlayerUnknown’s Battlegrounds (PUBG Mobile) has surpassed 10 million daily active users (DAUs) around the world excluding China. The announcement was made by the Chinese video game company Tencent Games along with PUBG Corporation.

The mobile version of the massively popular game was released on the App Store and Google Play Store internationally on March 19th. In addition, PUBG MOBILE has claimed the most downloaded spot in more than 100 countries and areas. It took PUBG MOBILE less than a week to become one of the fastest games to achieve this performance, states the official release.

PUBG MOBILE has been met with a positive response from players and critics alike. It has been nominated for “Best Breakthrough Hit” and “Best Community Building Game” at the 2018 Google Play Awards, and was the only game to be nominated for two awards.

The PUBG MOBILE development team is focused on delivering the original PlayerUnknown’s Battlegrounds PC version’s core excitement to mobile, optimizing the user interface so that mobile players can play as intended. The team paid special attention to the controls and optimization to give players a smooth, intuitive and immersive experience. The team consistently updates the game with new content every month.

For Tencent Games, smartphone games achieved approximately RMB21.7 billion revenues ($3.4 bn, including smart phone games revenues attributable to social networks business), up 68% year-on-year, driven by in-house mobile titles such as Arena of Valor and QQ Speed Mobile. Revenues increased 28% sequentially due to seasonal promotional activities and new games. Arena of Valor remained the highest grossing smartphone game in China’s iOS Top Grossing Chart. Its metrics were healthy with double-digit growth in DAUs and strong growth in revenues on year-on-year basis.

The multi-player online battle arena subgenre has boomed in popularity due to the industry’s growing esports scene. Since launching in China in 2015, Arena of Valor has experienced immense growth and now boasts of more than 200 million monthly active players, making it one of the most popular mobile games in the world. Arena of Valor was also announced as one of the six games in the esports roster of the upcoming Asian Games 2018 at Jakarta-Palembang.

PUBG MOBILE is based on PlayerUnknown’s Battlegrounds, the original PC and Xbox One phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote 8×8 km island to fight in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.