This sponsorship will significantly expand PUMA’s on pitch visibility and strengthen its position as a leading global football brand. Both the company and the league share a long history but also a youthful spirit and a vision for growth that will be boosted by this alliance.
With a strong 2.7 billion total audience in more than 183 countries annually and more than 80 million followers on social media, LaLiga is one of the world’s leading sport leagues.
“We are extremely proud to have partnered with one of the best, if not the best, football leagues in the world,” said Johan Adamsson, PUMA’s Director of Sports Marketing. “The ball is the most essential element in football, and this sponsorship is the epitome of performance. LaLiga has some of the best teams and players in the world and this partnership is another step in our efforts to achieve ‘No Football without PUMA’, ensuring an even stronger global reach for our brand. “
Juan Carlos Díaz, LaLiga’s Marketing and Commercial Director added: “It is an honor for an historical sports brand like PUMA, that represents great teams, important sportsmen and recognised artists, to want to associate with the best league in the world and contribute all its technical quality to our ball, which is such an important element of our competition. We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges.”
PUMA is adding LaLiga to a strong roster of PUMA football players, including some of the best players in the top flight Spanish football –Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, and Giovani Lo Celso.
The start of the 2019/20 La Liga season will also see PUMA begin sponsorship of two new clubs: Girona FC and Valencia CF.
PUMA’s values of being brave, confident, determined and joyful, fit perfectly with those of LaLiga’s teamwork, overcoming, equality, respect and tolerance, fair play and authenticity. Puma also shares an international vision, a passion for having the best product and transforming society through the universal values of sport and football in particular.