Virat Kohli has signed a record eight-year Rs 110 crore ($16 million) deal with sportswear giant Puma. It is the highest ever in the sports endorsement history in India.
The Indian captain will receive an annual payment over the eight year period beside a variable component, dependent on the performance of the company.
The eight year deal with Puma effectively locks out its competitors from any association with Kohli through his playing career. The deal positions India’s biggest youth icon as one of the global brand ambassadors of the brand. The deal also puts Kohli in the league of some of the biggest athletes in the world.
InsideSport report had confirmed last week that Kohli was signing a record deal with Puma. The company did not to comment on the issue then.
According to The Times of India, Kohli will be the face of with the brand is several markets outside of India. The youth icon will work the Germany sportswear brand to launch a range of sports lifestyle products. The new products will have a separate brand and identity.
“Virat has transformed the way fitness is looked at in Indian cricket,” Puma India Managing Director Abhishek Ganguly was quoted as saying.
Kohli’s last deal with Puma’s rival Adidas was worth Rs 10 crore for three years. When the contract expired last year, both sides decided not to renew the deal.