Puma and the VIRAT Kohli #1MILLIONPUSHUPS challenge

Puma and the VIRAT Kohli #1MILLIONPUSHUPS challenge - InsideSport
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A Virat Kohli and Puma association every time sets a new benchmark as a ‘rule’. Kohli and Puma tie-up – #1MILLIONPUSHUPS – is again creating ripples among fitness freaks and fitness followers with Virat Kohli fans and celebrities joining the grand fitness movement.

India’s leading brand and fitness ambassador, Virat Kohli in association with the German athletic and casual footwear, accessories and apparel brand on March 30 this year had launched the #1MILLIONPUSHUPS initiative. In the 4.58 minute Youtube video the Indian cricket team captain has shared details about the challenge, while also unveiling the PUMATRAC app.

The initiative has been an instant hit with the millions of Virat Kohli fans and fitness freaks. #1MILLIONPUSHUPS might have sounded a tall order in the beginning but the finish line for the challenge on the PUMATRAC has been embraced in a mere 18 days. Kohli and Puma together have put up yet another record show for India.

The brand and its biggest icon in India, Kohli, had started their journey on a record note when the two have announced a ₹ 110-crore commercial tie-up in February last year. Puma and Kohli have then also collaborated to launch Indian cricket team captain’s athleisure range – One8.

Kolhi is not only followed by his battery of fans to accomplish the great #1MILLIONPUSHUPS fitness challenge. A number of celebrities and fellow cricketers, too, have signed on the PUMATRAC app in Kohli’s grand mission for fitness. The list of Kolhi’s celebrity supporters includes cricketer Suresh Raina, Aditya Tare, Mandeep Singh, the Bengaluru Football Club team, television sports presenter Mayanti Langer and a host of big names from corporate, entertainment and fitness world.

The movement was introduced on the PUMA TRAC app. The app, according to exchange4media, has completed 99% and 98% crash free sessions on iOS and Play Store. Globally there have been 93.8k downloads in just one week, with India accounting for the most of the contribution. The iOS and Android compatible app is available for download free for cost.

Among the best cricketers the world over, Kohli has been setting examples with his strict personal fitness regime to inspire a generation. The success of #1MILLIONPUSHUPS challenge establishes how Kohli is leading by example on and off the field.


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