Professional Wrestling League will add two more teams for the next edition as it looks to scale up for next year.
With eight teams across as many cities, it is hoping to expand influence across more centres for wrestling. In addition, BTL campaign will begin five months ahead of PWL3 to generate interest among fans and brands.
Coupled with other, PWL has planned activation across nearly 50 key centres, which will help brands integrate with the league. Importantly, top wrestling talent could be identified that could be incubated for the auction pool of PWL.
In other words, it wants to help brands engage with its fan base for a longer duration to make the association strong.
If PWL can execute its plan, the number of top-tier sponsors could rise to 10 from six. Hindi speaking markets has seen the strongest viewership numbers for PWL in the second edition.
“We are hoping that our revenues can touch Rs 50 crore ($7.35 million) next year”, Gurnani told InsideSport. PW2 may have clocked under Rs 20 crore ($ 2.94 million), which Gurnani did not confirm.
In this case though, the presence of champions like Sakshi Malik and others can help the league reach out to its fans and brands.
Wooing top brands
Without a doubt, attracting more brands to the league is top priority for PWL. Homegrown brands like Patanjali and Amul had associated with the league as its top-tier sponsors. Predictably, with two more franchisees planned for next year, PWL could make the league a stronger offering for brands.
Indeed, Bhupendra Singh, co-owner of Haryana Hammers is looking forward to the caravan format for PWL. It helps the franchisee become more attractive for brands which associate with the team. For example, cancelling the caravan format for PWL led a Ludhiana-based sponsor for the Hammers to pull out.
The fact is that the Hammers ended up with four brand associations, with Reliance Digital as their principal sponsor. Other key brands which supported the Hammers were Bisleri and AMD. It can certainly add more.
“We will have mini-dangals (wrestling bouts) to improve brand engagement and work on talent hunt”, Singh said.