FC Bayern Munich has announced a five-year sponsorship deal with Qatar Airways.
The signing brings Qatar Airways on board with the German football club in place of their long-time airline sponsors Lufthansa, who have flown the Munich club for 16 years.
FC Bayern Munich’s deal with Qatar Airways is valid for five years from the start of the 2018-19 season. The FC Bayern Munich Qatar Airways deal is an extension of their deal with current shirt sponsor Hamad International Airport.
The Qatar Airways logo will appear on the shirt sleeves of the German league leaders.
Bayern’s marketing director Andreas Jung had told Frankfurt-based newspaper FAZ that such a partnership “will help us to become more international.”
Qatar Airways have taken over the current sponsorship deal, from August 2017, of Doha’s Hamad International Airport, to sponsor Bayern’s shirt sleeves.
According to FAZ, the new sponsorship deal will earn Bayern a significant sum more than the $12.3 million they received annually from Hamad International Airport.
The move will raise eyebrows in Bavaria with German airline Lufthansa now dropped. Bayern had spent their winter break in Qatar, which organizes a training camp every January for the German champions.