From Force India to Racing Point. The Formula 1 team, starting a new season with a new identity, has created another “new” in the history of the most prestigious sports car race competition.
With the Racing Point being revealed as the SportsPesa Racing Point team – the pre-fix coming from the new sponsor – for the upcoming season, the Pink team’s title sponsor becomes the first ever online betting operator to endorse a Formula 1 team.
SportPesa will get its branding on the front and rear wings as well as engine cover of the Formula one Team’s car which will continue to be Pink as per the agreement.
Adam Beighton, company director at SportPesa, said the new partnership is very important to the betting operator as it will enable SportPesa to expand into new territories and reach audiences across the globe.
“Equally important is the platform it provides us, which enables us to stay true to our mission; to build and develop grassroots and professional sport in countries where we operate by bringing new opportunities to local communities,” he said.
Otmar Szafnauer, team principal and CEO of SportPesa Racing Point F1 Team, added: “We are excited to have such an ambitious partner on board to help us deliver our team mission and look forward to working with them to bring the sport of Formula One closer to fans around the world.”
SportPesa, which has operations in the UK, Kenya, Tanzania and South Africa, is no stranger to sports sponsorship, having worked with a number of teams and organisations since it foundation in 2014.
The operator currently serves as the main shirt sponsor of English Premier League football club Everton, under a five-year deal signed in May 2017. The agreement runs from the 2017-18 season until 2021-22.
Force India had fallen into administration last summer. A Lawrence Stroll-led consortium had then reincarnated the outfit, subsequently renamed Racing Point. The new management had retained the same 400 staff and facilities.
Lance Stroll now joins the team, now owned by his father, after two years with Williams, and he’ll partner Sergio Perez, who will embark on his sixth year with the team.
“The targets are extreme,” said Perez at the launch of Sports Pesa Racing Point on Wednesday. “We really want to go to the next level. Now is the time to show what we can really do, now that we have all the tools in place.”
Stroll added: “It’s a new chapter and a very exciting journey which lies ahead of us. It’s a dream come true to be standing here and I can’t wait to get the ball rolling.”
Racing Point, who announced a new title sponsor in Sport Pesa, have opted to stick with their pink livery, which they adopted two years ago.
“The pink… I believe in the two years, has become iconic,” said team chief Otmar Szafnauer. “The long-term aim is to take this team to the very top of the sport.
“We are putting the building blocks in place and it’s important we take a good step forward in 2019 as we begin this new era. We want to be fighting for podiums on merit and aiming for a strong top four finish in the championship.”