Radio City 91.9 FM inks deal with Pro Kabaddi team Haryana Steelers as radio partner

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Pro Kabaddi League franchisee Haryana Steelers have announced Radio City 91.9 FM as their official radio partner.

This is the second announcement of commercial signings in a day (Thursday) after the JSW-owned kabaddi team announced popular Indian glassware brand Borosil as their principal partner.

The deal was announced on the social media handles of Haryana Steelers.

Also Read: Borosil inks multi-year deal with Haryana Steelers

With just three days left for the high octane, action-packed Pro Kabaddi League season 6, the Steelers are already sitting pretty with some crucial and lucrative signings with top brands.

Chinese smartphone brand Xiaomi and Borosil are among the top-tier sponsor category of the team. Alcis Performance Wear (Kit partner), Dhaba Bollywood (Hospitality Partner), Tulip Hospitals (Medical Partner) are among other brands in the sponsorship roster of the Haryana-based PKL franchisee.

Haryana Steelers have also signed India’s wrestling icon Yogeshwar Dutt as its brand ambassador this month as the team continues to bolster its fan appeal, engagement and commercial strength.

Also Read: Yogeshwar Dutt face of Pro Kabaddi franchisee Haryana Steelers