CarDekho has released new brand campaigns with its brand ambassador and former Indian captain. Rahul Dravid as its brand ambassador. In the campaign Dravid testifies the ease and simplicity of buying a new car through CarDekho.
Car Dekho’s newest campaign is called ‘The everyday hero’ championing the cause of personal mobility.
Created by Leo Burnett, the campaigns reiterate the growing preference for personal mobility by showing how a vehicle keeps a frontline worker safe as he responds to the call of duty and at the same time provides peace of mind to his family members.
Gaurav Mehta, Chief Marketing Officer of CarDekho, said, “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken center stage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility.”
The CD TV campaign depicts a safe commute for all those who are leaving their homes for duty. It shows a retired doctor who decides to resume his duty against the wishes of his family. The family soon realises that they can help him stay safe by buying him a car that limits his exposure to public transport thereby underlining the message of safety and security. The campaign will be released across digital and electronic media. This will be followed by a festive campaign, which will further showcase the brand offerings.