Rajasthan Royals’ social impact initiative on women empowerment

Rajasthan Royals,Rajasthan Royals Foundation,British Asian Trust,Rajasthan Royals Social Campaign,Rajasthan Royals Social activity

Rajasthan Royals have joined hands with Labour Education Development Society (LEDS) under the British Asian Trust for women empowerment. In partnership, the Rajasthan Royals Foundation has launched the ‘Aurat Hai to Bharat Hai’ social impact initiatives, focusing on the four key areas of women empowerment through various projects.

Empowered Women Through Employment

Rajasthan Royals joins hands with LEDS-Labour Education Development Society under British Asian Trust is an organisation that addresses social issues such as gender equality and women empowerment. It is one of the driving forces behind the growth and upliftment of Dalit women. This helps towards empowerment by giving them employment to produce child labour free goods, thereby helping focus on eradicating the issue of child labour at its roots. This in-turn helps organisations like Freedom Fund that work towards rescuing trafficked kids and tie with State governments to look after them and help find their homes.

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Empowered Healthier Women

A state wide ‘Cancer Out’ campaign to popularize early cancer screening was run in the State of Rajasthan with the support of  National Cancer Grid, Indian Cancer Society and Indian Dental Association under the able guidance of Tata Trusts and Government of Rajasthan. Over 1 lakh screenings were conducted in a period of seven months. Women in large number came out to get themselves screened for breast and cervical cancer, thereby acting proactive and acknowledging the need of early detection. 

Empowered Rural Women

Taking inspiration by empowered woman like Amrita Devi who started a war in Khejarli village of Rajasthan to protect sacred Khejri trees, Rajasthan Royals inaugurated a Royal nursery of Khejri and other fruit bearing trees in her honour. The Bishnoi lady who sacrificed her life along with her three daughters to save the trees from being cut helped empower the community and people from village to raise their voices for the cause.  Later on the incident became the inspiration for the Chipko Movement. Royals Nursery is a dedication to many woman like her who are putting efforts in the direction of creating a sustainable livelihood for people around. 

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Empowered Sportswomen

In October 2018,  Rajasthan Royals launched a one-of-its-kind platform to unearth cricketing talent among young women. The selected 34 girls formed a talent pool known as Royal Sparks who have since then been trained and mentored under the guidance of able coaches of Rajasthan Royals. Moving ahead, Royal Sparks programme will now move to 33 districts of Rajasthan in association with Rajasthan Cricket Association to scout women cricketers and help them hone their skills.

Speaking of the Royals social impact initiatives, Ranjit Barthakur, Executive Chairman for Rajasthan Royals said, “Strong women make strong men. Last week we made an attempt to honour one of the most prolific women, Late Amrita Devi, who rose as a symbol of women’s empowerment, leading path for social and economic emancipation of women, along with highlighting the importance of ecological awareness among masses.”

“Moving forward we have dedicated ourselves to work towards initiatives that help empowered women of Rajasthan to further amplify their cause and bring a change in the society. We will soon be introducing a district wide scouting programme for girl cricket enthusiasts and help them develop their skills with right mentorship. This is an attempt to work towards discovering potential and championing dreams of empowered women through our newly-established Royal Rajasthan Foundation.”

While the two teams battled it out at the Sawai Man Singh stadium to secure a win, one could agree that the true winners of the evening were all the women of Rajasthan who were invited and celebrated in great splendour.

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