The leading African courier company Ram Hand to Hand Couriers will be the title sponsor of Cricket South Africa’s T20 Challenge. CSA who had to postpone their plans to launch Global T20 League this month is breathing a sigh of relief with this new signing. The courier service company previously sponsored the domestic twenty20 cricket competition until 2016, when it ended its backing because of a match-fixing scandal that marred the previous year’s edition of the tournament.
For now, CSA could manage only one commitment from the brand. But under the new agreement, the competition’s most popular brand activation initiative, Catch a Million will now become Catch Two Million. This unique activation will give the brand the mileage and fans in the stands a chance to pocket two million Rands, (Rupees 85 LACS) if they make a one-handed catch during a match.
The 2017 Ram Slam T20 Challenge, which gets underway on Friday, has been brought forward in South Africa’s cricket calendar following the postponement of the planned T20 Global league. The new tournament had been due to debut last week, is now slightly delayed after CSA reportedly failed to secure both a media rights deal and main sponsor for the competition.
“It is great news for our cricket to welcome Ram Hand to Hand Couriers back as one of our naming rights sponsors,” said Thabang Moroe, CSA’s acting chief executive. “We are particularly grateful to them for coming aboard at unavoidably short notice.
“This season’s competition, which will feature all our Proteas, will probably be the most significant since we launched the franchise concept in this format back in 2004.”
“Ram is a proudly South African company,” added David Lazarus, Ram’s executive chairman. “Our business has been built on partnership, reliability and delivering when it counts. When we received the call from CSA regarding the opportunity the answer was an unequivocal ‘yes’ as everything spoke directly to what we are about.
“We are excited to revive the Ram Slam and we challenge all South Africans to come and support their team and stand a chance to win their share of R2 million.”