Real Madrid have expanded into the overall business of sports with the launch of Real Madrid First. The LaLiga giants have announced the expansion with the aim of remaining sports industry leaders.
The expansion venture will work in the areas of e-health, performance, fan engagement, audio visual content creation, cyber security as well as technological and social infrastructure.
Activities in the area of e-health will start with the first Congress of Medicine and Science applied to Sport in March this year.
“We look for excellence and the best technological advances possible, which helps to create our own, exclusive tools adapted to our way of working. We want better results in every area of the club and in particular, the sporting area, digital transformation and globalisation of the entire organisation,” Real Madrid has shared in a statement.
Real Madrid Next’s first event, the Congress of Medicine and Science applied to Sport will be feature the key global experts in sports medicine, as well as people from institutions, industries, sports entities and top level universities associated with the sector.
Among the global leaders in club football business, Real Madrid has described Real Madrid Next as the new brand for innovation with the collaboration of start-ups and companies looking for better performance features and sporting and economic strength as well as making the most of what those involved with the club have to offer.
The innovation brand is designed and launched to position the club as a sports industry, social and economic leader.