Real Madrid goes on Twitch to reach new audiences

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Spanish football giants Real Madrid have launched their channel on Twitch to reach to increase the club’s fan base. This is the club’s second raid into digital world, after having already gone on short video platform TikTok.

“We want to turn the stadium into a technological platform from which to interact with partners and Madridistas from around the world. The technology will be one of the essential pillars of the project. As an example, an interior space for eSports. And the installation of a spectacular 360-degree video scoreboard within the stadium’s architectural structure incorporating the latest digital technologies. In short, a digital Santiago Bernabéu stadium,” Real Madrid president Florentino Pérez had reportedly said at an Assembly of Committed Partners.

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Keeping with the philosophy he now has announced the creation of his own channel on Twitch . It is coinciding with the participation of Marco Asensio in the LaLiga Santander Challenge , a charity tournament organized by Ibai Llanos in which the clubs participate to raise money against the coronavirus.

Madrid also dominates on Facebook, Twitter and Instagram. While the Azulgranas are positioned at number ‘1’ on YouTube.

Since its debut on 21st March, the channel has also aired a full re-run of Brazilian striker Ronaldo’s debut for Real Madrid back in 2002, hinting at more archival content to come amid the shutdown of live sports during the coronavirus pandemic, Sportspromedia has repoted.

‘We want to increase the scope of our content in the face of the exceptional and difficult circumstances we are experiencing,’ Real said on Twitter, announcing the launch of the channel.

A handful of football clubs have channels on Twitch, such as French giants Paris Saint-Germain and German outfit Schalke, but those profiles are connected to their esports operations.

For Real, the push into the gaming space comes as they are building a new esports facility as part of the renovations at their Santiago Bernabeu home. The infrastructure project, which got underway last year, is expected to cost US$617.2 million and generate an extra US$176.4 million annually once complete.

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