RED FM, India’s leading private radio station, has joined hands with The Bharat Army, Team India’s biggest cricket supporters club globally, to capture the excitement of World Cup 2019 and connect with the fans. The Bharat Army has continued to grow its patriotic band of loyal supporters who share their passion and love for the Indian Cricket Team.
Red FM’s association with The Bharat Army will become a part of the overall Red FM brand campaign for the world cup – ‘Mera Josh Mahaan’. As part of the campaign, 10 listeners will get to participate and stand a chance to win an all-expense paid trip to UK, to go celebrate with The Bharat Army as they cheer for team India. As the official radio partner of Bharat Army, RED FM will be co-creating exciting on-air and digital cricketing content for its listeners.
The campaign will be celebrating the spirit of cricket and seeks to connect with billions of diehard cricket fans to cheer for team India during the World Cup 2019.
Speaking on the partnership, Nisha Narayanan, COO, RED FM said, “We are excited to partner with The Bharat Army who have been passionately following the Indian Cricket Team around the world. One thing that unifies the people of our nation beyond all diversities is the never-ending love for cricket. With this partnership, we want to give our listeners an experience of the crazy support the Indian Cricket team gets in the UK during the tournament and also create some very differentiated & engaging content for ones back in India.”
Commenting on the tie up, Rakesh Patel, CEO and Founder of Bharat Army, said, “We are really excited to be partnering with Red FM during the World Cup and give fans in India the opportunity to join us in England for what will be a fantastic celebration of cricket. The partnership will also allow millions of Red FM listeners the opportunity to feel the emotion and atmosphere the Bharat Army bring to a major World Cup tournament when supporting India.”
The Bharat Army are Team India’s global supporters group who were formed in 1999. As a supporters group we take great pride in how we have continued supporting the team through good times and bad. This World Cup year we celebrate our 20 Year Anniversary following the team all over the world win, lose or draw.
The Bharat Army’s core values of ‘Loyalty, Respect and Passion’ have significantly contributed to why many of the cricketing fraternity label the Bharat Army Team India’s ‘12th Man’ off the field! #COTI