India’s premier private radio station RED FM in association with The Bharat Army has initiated World Cup 2019 campaign Mera Josh Mahaan. Capturing the electrifying feeling of ‘JOSH’ for the World Cup 2019, RED FM as part of its joint activation with The Bharat Army also giving cricket fans an opportunity to experience the tournament in England.
Bharat Army is India’s biggest global fan club.
In a rare opportunity, RED FM is running a slogan contest that offers 12 lucky fans across India an opportunity to win all-expenses paid trip to England and watch the World Cup 2019 action live.
RED FM will also be hosting the other activities to for fan engagement.
Score Jockeys: Among the many activities in this campaign, fans will get an opportunity to be a part of an exclusive section on-air called ‘Score Jockey’s’. Lucky fans will get a chance to be the voice of RED FM and provide score updates in quirky and interesting ways.
Gupta Ji Ki Googli’: Standup comedian Appurv Gupta, popularly known as Guptaji, will be featured on a series of World Cup-centric comedy capsules called ‘Gupta Ji Ki Googli’, creating a perfect blend of humour and cricket.
Bunk for India: With a Cricket Trivia on-air contest, listeners will have to download RED FM India app to get shortlisted for the ‘Bunk For India’ contest. The special die-hard cricket fan will get the opportunity to bunk work without the pressure of losing their money as RED FM will pay their salary for 1-day, so that the winner can enjoy one full day of non-stop cricket unhindered.
The Red FM Bharat Army campaign will be executed in the key markets across the country with 45 days of nonstop ‘JOSH’. Keeping the passion of the World Cup alive, RED FM has also created an energetic anthem capturing the emotions of cricket fans. The ‘JOSH’ anthem has been composed by RED FM team and leading Bollywood singer Divya Kumar was roped in for vocals.
“India is a nation where cricket is more like a religion. At RED FM, we always strive to create some very differentiated and engaging content for our listeners. Cricket over the years has always united fans and radio has been a crucial part in bringing the fans together in cheering for Team India. We are thrilled to partner with The Bharat Army who have been passionately following the Indian Cricket Team around the world,” says RED FM CEO Nisha Narayan on the campaign ‘Mera Josh Mahaan’.