Red FM continues to be on the same frequency with SunRisers Hyderabad for the sixth successive year. Country’s leading private radio network is the only media brand to be on the team jersey and a principal sponsor of an Indian Premier League team.
RED FM as principal sponsors to SRH aims to bring fans closer to the Orange Army with exciting initiatives giving the best cricketing experiences to its fans. RED FM will not only be heard on-air but also be seen on field celebrating the spirit of the sport with the SRH team. The station plans to initiate a unique and engaging 360-degree experience around the association.
As a part of this association, RED FM will create contests, meet and greets, give away tickets to the SRH matches and do exciting content for both radio and digital with the SRH team. RED FM listeners can also catch interesting team footage and behind the scene action on the RED FM app as well as on all the RED FM social handles.
Speaking about the standing association announcement, Nisha Narayanan, COO, RED FM, said, “At RED FM, sports is an important strategic pillar and it is our constant endeavour to associate with leading sporting events and players. We are extremely excited to associate SunRisers Hyderabad for the sixth time in a row. We are in fact the only media brand across the country to be on the jersey of any IPL team and in fact, we have the most premium jersey position. i.e. the Front Chest. Cricket is no doubt a religion in India and the team’s motto ‘Rise Up To Every Challenge’ goes with our brand’s persona. On behalf of RED’s entire family, we wish SunRisers Hyderabad a scintillating season ahead.”
The IPL Season 11 will feature a total of 60 games across 9 venues and 51 days between April 7 and May 27.
SunRisers Hyderabad will host Rajasthan Royals at the Rajiv Gandhi International Cricket Stadium in Hyderabad Monday, April 9.