French car manufacturers Renault and Renault Sport Racing have announced partnership with Team Vitality to form Renault Sport Team Vitality. Renault has announced that it will foray into the world esports in a tie-up with Europe’s best performing esports team based in France.
The new esports team will compete in a programme of motorsport-based competitions, starting this year, such as the Rocket League Championship Series Europe. Renault is also currently in talks with F1 to compete in the Formula 1 eSports Series, based on the ultimate racing simulation game.
The partnership was announced at the ongoing 3rd Esports BAR in Cannes, France. The world-renowned gathering of electronic sports professionals and partners is slated for 12th to 14th February.
This association with Team Vitality sees Renault forge new ways to engage with an all new audience including passionate eSports fans and players who share Renault’s love of sport, competition, and innovation.
The partnership creates an all-new entity dedicated to motorsport-based games, known as RENAULT SPORT TEAM VITALITY.
Renault Sport Team Vitality will participate in this year’s Rocket League Championship Series Europe, which features car-based sports action and boasts more than 25 million players.
Renault Sport Racing will provide the team’s players with access to its Formula 1® factory in Enstone, England, to train with drivers and technical staff. Team members will also have an opportunity to meet experts who are accustomed to working in the demanding environment of F1® paddocks.
Vitality, in exchange, will bring to the table its expertise as a multiple European and World champion in a variety of categories, and assist the new squad’s professional players on an everyday basis.
In entering eSports, Renault joins major brands like Adidas, Omen by HP, Volvic and Canal+ as an official partner of Team Vitality, with branding visible on players’ team clothing at League of Legend and
The first Formula 1-based eSports competition (Formula 1® eSports Series), which was launched in 2017, brought together players and fans from across the globe to reveal the world’s fastest virtual F1 racer.
Team Vitality is France’s most successful eSports team. Its record includes Rainbow Six and FIFA world titles. It is also leading the League of Legends Championship Series Europe and won the ESWC 2013 Call of Duty Black Ops 2. The list continues with two European Gfinity FIFA 15 titles and a Dreamhack Call of Duty AW crown.