Rhiti Group appoints Lokesh Mishra as COO

Dhoni’s sports marketing and management company gets a new COO

Mahendra Singh Dhoni-backed Rhiti Group has announced the appointment of Lokesh Mishra as its Chief Operating Officer (COO). In this role, he will be responsible for accelerating the growth of Rhiti Group and overseeing its overall business operations.

“We are delighted to have Lokesh as a new addition to our leadership team. With his knowledge and credentials, we will be able to imbibe industry-leading operational practices to our business that will help us further accelerate our growth in the Indian and international markets,” Rhiti Group chairman and MD Arun Pandey said.

Mishra added: “It is an exciting opportunity for me to lead Rhiti Group especially as we enter a new phase of growth and expansion in the retail sector. Being an integrated sports marketing and management firm, the group promises to redefine the ‘sports’ industry in India. I look forward to leveraging my operational management experience to take the brand to new heights.”

Mishra brings with him an experience in the footwear and apparel industry and has an in-depth understanding of the retail, wholesale and e-commerce businesses. In his long-standing career of 19 years, he has managed various functions like – P&L, sales operation, marketing and brand management, business and franchise development.

Prior to joining Rhiti Group, Mishra was working as the Business Head for India market at Aldo.

Rhiti Group is in the integrated business of sports marketing and management.