Rohit Sharma has driven home Aristocrat luggage’s ‘Unpack Your Dreams’ campaign.
Aristocrat has released its new TVC for the ‘Unpack Your Dreams’ campaign with ace Indian cricketer Rohit Sharma. The hard-hitting batsman and Mumbai Indians captain is the brand ambassador of the premium backpacks and luggage brand along with KXIP captain Ravichandran Ashwin.
The TVC starring Sharma urges everyone to keep moving on in the journey to achieve one’s dreams as “Aristocrat will be there to help you with its durable and high-quality luggage”. The video highlights Rohit at an airport, waiting for his lost luggage to arrive while the airport authorities are seen mishandling his bag. His luggage finally arrives after going through adverse conditions.
Rohit is next seen pulling out a glittering trophy from the bag, a result of hard work and passion, and lifting it with pride. The trophy inside the luggage symbolises how the brand is ‘protecting your dreams’. A similar TVC was released eleven months ago featuring R Ashwin as a part of #UnpackYourDreams campaign.
Sharma said, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”
Sudip Ghose, CEO at V.I.P Industries, said, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious and working hard to achieve their dreams.”