The runs rained from Rohit Sharma’s bat this year are reaping rich harvest for the Team India vice-captain on the commercial pitch. In his year as Team India’s most consistent performer, Rohit has also scored his career-best brand endorsement deals.
There are more brands on Rohit’s endorsement deals list than ever and prices are up by almost 55% following a phenomenal season that has seen his Test averages soar to 92.66 since January this year. In the blue flannels, he has emerged as the highest run-getter in the ICC World Cup 2019 with an aggregate of 648 runs and in the process become the only batsman ever to score five centuries in a single edition of the quadrennial tournament.
The 32-year-old “now Team India opener” has reportedly inked at least ten new brand promotion deals in the current fiscal, extending the total brands on his endorsements bucket to 22.
A contract with the global luxury sports brand Trusox as their brand ambassador for India is the latest of them all. Trusox has formally launched its luxury socks range in India with Rohit earlier this month. Besides, he has also been endorsing brands like adidas, World Wide Fund for Nature, Sharp TV, Maggi, Fair & Lovely, Relispray, Conekt Gadgets, Hublot luxury watches, CEAT tyres, Aristocrat bags, Japanese automobile brand Nissan, Restless Action Drink, Navision nasal spray, Oppo mobile and Lays wafers among others.
While Virat Kohli and Mahendra Singh Dhoni take a lion’s share – over 60% – of the total endorsement market for sports icons in India, Rohit has been the next most sought-after cricketers by brands this year. He is now charging ₹ 1 crore a day with a minimum contract for two days. The value is up by 55% than his fee last year, business daily Economic Times has reported.
Rohit this year is expected to earn up to ₹ 75 crore from brand endorsement deals alone, as against his gross reported income of ₹ 31.49 crore last year with a mere ₹ 7 to 8 crore coming from the brand deals. The Mumbai Indians contract worth ₹ 15 crore was his best single commercial deal last year. Another ₹ 7 crore came from the annual retainer ship contract with the Board of Control for Cricket in India.
Rohit’s brand value has primarily shot up after his phenomenal form in the ICC World Cup 2019.