Cristiano Ronaldo is as much a rage on brand endorsement pitch, as big an icon he has been for his soccer skills. The man with golden boot who also dominates the global brand market is now seen dancing to the tunes of a brand.
The Juventus and Portugal star, dressed in orange is seen dancing with a phone in his hand after scoring a goal. The video of the commercial of an online shopping app has gone t viral on social media. The TVC is invoking funny response.
CR7 is fist seen performing his trademark celebration in front of the crowd after scoring a goal. To his surprised, the fans did not respond to the goal and his celebration, leaving him wondering what went wrong with them. Suddenly, the entire stadium turns orange and even the referee shows him a card with the logo of the shopping App. No sooner Ronaldo opens the app, his kit turns orange and soon he breaks into a comical dance.
The video is created by Singapore-based Singapore-based e-commerce platform Shopee, which has signed the Portuguese professional footballer as its newest brand ambassador. Together with the announcement of the singing, Shopee aired its first ad featuring the Portuguese superstar.
“Cristiano Ronaldo is a figure who inspires many people and his dedication to the world of football is in line with our commitment to Shopee users,” said Chris Feng, CEO of the e-commerce site.