The most valuable athlete on Instagram, Cristiano Ronaldo also tops the table for sportsperson’s commercial value on social media app Twitter.
The Portugal and Juventus superstar, Ronaldo commands a whopping $868,000 in valuation for each commercial post on his Twitter handle – Cristiano Ronaldo @Cristaino, which has 82.7 million followers.
Serena Williams is the highest ranked in the study published by athlete marketing platform Opendorse. The 23-time Grand Slam winner commands a per post value of $115,926, which puts her 13th on the overall list. Rafael Nadal was the top tennis player on Opendorse’s list, coming ninth with a value per post of US$166,726.
Ronaldo’s posts on Twitter are more valuable than those of any other athlete endorser. But his closest competitor in sport star’s commercial values, Lionel Messi is left far behind in Twitter valuations. Spanish midfielder Andreas Iniesta ($590,825) and Brazilian forward Neymar ($478,138) are in the second and third positions respectively. Sports business news digital platform Ssportspromedia has published a report based on the Opendorse study.
Ronaldo also remains sports world’s highest earner on Instagram with a $975,000 valuation for each commercial post. He has over 200 million followers on the video sharing platform.
National Basketball Association (NBA) icon LeBron James is in the fourth with a value of $470,356 per post, which is also the highest for a US athlete. Brooklyn Nets’ Kevin Durant ($190,464) and Golden State Warriors’ Stephen Curry ($146,966) are the other two US and NBA players in the top ten.