Big cosmetic changes are in offing for the Indian Premier League’s Bengaluru franchisee. But the road to implementation of the expected new look, new name, a new logo has even taken skipper Virat Kohli by surprise, an integral part of the United Spirits’-owned team ever since its inception.
Fans and players were left surprised when Royal Challengers’ social media handles including Twitter and Instagram went blank on Wednesday.
It is normal with brands to keep such developments under wrap and then convert the relaunch into an event to seek marketing mileage. However, few would believe that even Kohli was caught unaware. A surprised Royal Challengers skipper in a light-hearted tweet offered help, if needed, by his franchisee for a smooth transition.
Posts disappear and the captain isn’t informed. ? @rcbtweets, let me know if you need any help.
— Virat Kohli (@imVkohli) February 13, 2020
RCB’s star leg-spinner, Yuzvendra Chahal was also surprised and termed the move of the franchisee as a ‘googly’.
Arey @rcbtweets, what googly is this? ? Where did your profile pic and Instagram posts go? ?
— Yuzvendra Chahal (@yuzi_chahal) February 12, 2020
The franchisee had shut its website a months ago with the front page stating “We are building a better website for our fans, Stay Tuned, We will be back soon”. It is expected that the new website will be launched on February 16 along with the new name of the franchisee.
After deleting all their old Instagram posts and their display picture, RCB on Thursday finally posted on Instagram saying, “Sit tight. Be right back.” The same message was shared on their official Twitter account.
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For now, it is confirmed that the ‘Royal Challengers’ will go into the IPL 2020, reportedly starting from March 29, with a new title sponsor, Muthoot Finance. It has been confirmed to replace the Kohli co-owned Wrogn on the team’s front jerseys.