Royal Challengers’ expected revamp takes skipper Kohli by surprise

IPL 2020,Indian Premier League,Virat Kohli,Royal Challengers Bangalore,Sports Business News India

Big cosmetic changes are in offing for the Indian Premier League’s Bengaluru franchisee. But the road to implementation of the expected new look, new name, a new logo has even taken skipper Virat Kohli by surprise, an integral part of the United Spirits’-owned team ever since its inception.

Fans and players were left surprised when Royal Challengers’ social media handles including Twitter and Instagram went blank on Wednesday.

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It is normal with brands to keep such developments under wrap and then convert the relaunch into an event to seek marketing mileage. However, few would believe that even Kohli was caught unaware. A surprised Royal Challengers skipper in a light-hearted tweet offered help, if needed, by his franchisee for a smooth transition.

RCB’s star leg-spinner, Yuzvendra Chahal was also surprised and termed the move of the franchisee as a ‘googly’.

The franchisee had shut its website a months ago with the front page stating “We are building a better website for our fans, Stay Tuned, We will be back soon”. It is expected that the new website will be launched on February 16 along with the new name of the franchisee.

IPL 2020: Royal Challengers set to return with new name, new look

After deleting all their old Instagram posts and their display picture, RCB on Thursday finally posted on Instagram saying, “Sit tight. Be right back.” The same message was shared on their official Twitter account.


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Sit tight. Be right back.

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For now, it is confirmed that the ‘Royal Challengers’ will go into the IPL 2020, reportedly starting from March 29, with a new title sponsor, Muthoot Finance. It has been confirmed to replace the Kohli co-owned Wrogn on the team’s front jerseys.

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