Royal Stag, Servo among nine brands on board for India-Sri Lanka series

Royal Stag

Royal Stag Cricket Gear will be the title sponsor for the India-Sri Lanka Test Series, which has got nine other brand associates – including the “powered by” partners Servo Lubricants.

India-based ITW Consulting, sports management company in association with Sri Lanka Cricket and Sony Pictures Networks India Private Limited, has announced Seagrams Royal Stag Cricket Gear and Servo Lubricants as the Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017.

The other key partners of Seagrams Royal Stag Mega Cricket Cup India v/s Sri Lanka Test Series powered by Servo Lubricants will be Hero MotoCorp (HERO), Bharat Sanchar Nigam Limited (BSNL), Kent RO Systems Ltd. (KENT), Dalmia Cement Bharat Limited, MDH Limited, Syska and Byju’s Learning App.


Royal Stag

ITW Consulting had earlier announced acquiring certain exclusive rights from Sony Pictures Networks India Private Limited, the sole and exclusive media rights holders of the Sri Lanka Cricket Series 2017. The deal with SPN involves title rights, on-ground and in-stadia advertising rights for all the cricket matches to be played during the series.

To enhance the technology, the matches will witness world’s largest sightscreen in HD along with 100% led HD quality systems, usage of crowd facing LEDs for the first time in cricket fan engagement.

“The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association. We are pleased to announce the on-ground advertising partners for the test series. We will shortly announce the title partner for the ODI and T20 Series,” says Bhairav Shanth, Co-Founder, ITW Consulting.

Eicher Polaris are have partnered for the one-day international series between the two Asian nations. The player of the ODI series will get an Eicher Polaris Multix MS – BS IV vehicle.

“At ITW, we have ensured that we bring in some latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system,” says M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd.

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India (SPN) said: “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”

The 45-day long cricket extravaganza will reach a wide Indian, Sri Lankan and global audience. The series will be telecast by the official live broadcasting partner, Sony Pictures Networks India on SONY SIX and SONY TEN 3 channels and livestreamed on SonyLIV.

Scheduled to reach prime time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 AM IST for Tests, 2:30 PM IST for ODI’s and 7:00 PM IST for the one-off T20.