Sachin starts digital innings with fan engagement app


If you are among the billions of Sachin Tendulkar fans, master blaster’s life for his fans will just be an app away now. The cricket icon has started his digital innings as a mobile phone app – 100 MB – dedicated to the Master Blaster was launched in Mumbai.

The app is conceptualised and developed by JetSynthesys and has been envisioned by Sachin himself.

A song sung by Sachin with the ace singer Sonu Nigam will feature on the app on Sunday at 10 PM.

Speaking on the occasion, Sachin said, “Many of you an, d my friends have asked me what are you going to do in your second innings of life. The first innings went on for 24 years. There are number of things which I am involved in, but something which I am looking forward to starting soon, in fact now, is the digital innings,” the highest run aggregator of international cricket.

“It will allow me to get closer to my fans. My journey started as a 10-year-old who saw India win the World Cup in 1983, so in my song, what I have tried to do is thank all those cricketers who have helped me realise my dream, six World Cups that I have been,” he added.

“I was fond of music, but never thought I will sing a song,” Sachin added. Among other things, all social media updates of Sachin will be available through the app.

In February 2015, Sachin had launched MRF’s innovative Fan Engagement app for cricket enthusiasts — “Ride Along Cricket Fan App” — and pledged his support for the Indian team through it.


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