Saina Nehwal is the most followed Indian badminton star on social media. Badminton princess PV Sindhu doesn’t fare as well on social media platforms as she does on the court, or in brand endorsement world. The glamour girl, outspoken Jwala Gutta is second on the table behind Saina.
The Dronacharya of Indian badminton P Gopichand would rate social media among the obstacles in the career growth of a champion. That does reflect evidently on the social media numbers of the rising stars from his academy. The giant killers from his stable, Kidambi Srikanth and HS Prannoy have virtually a negligible presence on social media.
Gopichand had revealed shortly after Sindhu’s silver at the Rio Olympic games, that he had kept the ace shuttler away from social media for good three months. Numbers support coach’s claim. Sindhu is grabbing more headlines than any female sportsperson in the country. Sindhu has more brand value than any other female brand icon in the country. Sindhu remains most talked about non-cricketing sportspersons in the country. But not on social media – which is dominated by the badminton queen Saina.
The London Olympics medallist Saina’s nearly 1.30 crore followers on social media are four times more than Sindhu’s social media fans. Jwala is second with close to 47 lakh total followers on facebook, twitter and instagram.
The fourth placed Ashwini Ponappa is not even close to 10 lakh.
The Indian men, on a giant killing spree grabbing headlines with the scalps of the likes on iconic Lee Chong Wee, Lin Dan, Chen Long, have an absolutely negligible social media presence which doesn’t justify their current form and status.