Saina Nehwal has turned a quiz master. No. Not a professional. But for a professional duty. As part of her commitment to one of her sponsors Edelweiss Financial Services.
The London Olympic Games bronze medallist Saina is playing a quiz master for the first time. She turns out in this new avatar at the Edelweiss Brain Bout 2017 grand finale.
The badminton sensation also donned boxers’ gloves while throwing punches of her questions at the contestants.
Edelweiss Brain Out is an inter-corporate quiz competition. The quiz covers topics on general knowledge, current affairs, sports, entertainment, on participants’ own company and industry.
Edelweiss had signed up Saina, then No 1 women’s singles player in BWF rankings, as its brand ambassador in September 2015. As part of the three year deal, Saina has been associated with brand’s national multimedia campaign.
Edelweiss and its philanthropic arm EdelGive Foundation closely work with Olympic Gold Quest to promote women sports in India.
The brand is not about using its ambassador for advertising and promotions. But in a innovative manner is also using its biggest marketing signing for interactive corporate campaign.