Swedish football star and Manchester United forward Zlatan Ibrahimović has inked a multi-year endorsement deal with Samsung.
The 36-year-old Ibrahimović becomes a brand ambassador for the Korean tech giant and will feature in brand’s ‘What’s next?’ campaign, promoting its entire product range.
Ibrahimovic has also featured in advertising campaigns for car manufacturer Volvo, vitamin water brand Vitamin Well and clothing company Dressmann.
“Personally, I’m a tech freak. I want all the latest technology. Luckily, I’m now working with the world’s best tech company so I’m in good hands,” said Ibrahimović.
“To me, technology is the future. I see no technology development limitations just as I do not see any restrictions on myself. Both me and Samsung are challenging how things are done and together we will have the opportunity to inspire people to think about the future and challenge themselves.”
Eva Carrero, corporate marketing director at Samsung Nordic, “Zlatan is very passionate about technology and our DNA fits well in with his. We’re excited to see what happens when Zlatan challenges and uses our technology in new ways.”